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EPR Archived News |
LOWPRICEFIXTURES COM USES AGGRESSIVE ONLINE STRATEGY TO DRASTICALLY UNDERCUT COMPETITIONReleased on: September 27, 2007, 9:59 pm Oklahoma City, OKLAHOMA - LowPriceFixtures.com is a shop that specializes in racks, shelving units, displays and sign holders for retail sellers. They carry the same products as their competitors, but are able to undercut their prices by as much as 50%- 75%. Normally, in business, companies that use price point to differentiate themselves are marginal players in a given industry. But for LowPriceFixtures.com, the low prices are a secondary benefit of the true secret to their success: they have almost no overhead. The retail fixtures suppliers have taken an online business model to the extreme. They have a single facility, a 160,000 ft warehouse where they maintain their inventory. They have no brick and mortar store, and run their operation with a streamlined workforce of just 7. This efficient operational model let\'s them ship the fixtures within 48 hours of receiving an order. In a move to further reduce costs (and something that most of their competitors would never have considered); they don\'t have a print catalog. The 750 racks and display lines they carry are available to retailers only online, via their website. \"We found that the cost of designing, printing and mailing catalogs to our clientele, in excess of $10,000 for each run--which we probably would have done at least quarterly--simply didn\'t offer our customers anything that they couldn\'t get online,\" says Dar Holdsworth, CEO at LowPriceFixtures.com. \"We could be more helpful and more productive by offering our full line of products on the website and sending quarterly emails, or even sales calls, touting specific items and pass the savings on to them.\" Anything not carried in stock is just ordered directly from the manufacturer and sent on to the customer, often with little delay in shipping compared to in-stock items. \"We pride ourselves in the fact that we provide not only the lowest prices for our customers,\" says Stephanie Burger, Customer Service Manager, \"But the closest thing to instant gratification in the industry. A customer can pull up the site, find what they need, place an order and have their racks up in their stores loaded with merchandise within the week. You could feasibly start with an empty building, and have garment racks, grid displays, mannequins and signage in place...it would take you longer to set your merchandise out than it would to actually order and receive the fixtures.\" LowPriceFixtures.com is operated by Grand Central, Inc, a company specializing in custom fixtures, graphics and displays for the retail industry - including acrylic sign holders; extruded plastic sign holders; digital, screen and litho printed graphics; metal manufacturing; custom store fixtures; and more. For more information about LowPriceFixtures.com, visit the site. More information on Grand Central, Inc can be found at www.grandcentral-us.com. Web Site: http://www.lowpricefixtures.com/ Contact Details: Name : Dar Holdsworth Company: LowPriceFixtures.com Address: 501 East 15th Street, Suite 102B Edmond OK 73013 US Phone: 888.359.5955 Fax: 405.359.5956 Email: sales@lowpricefixtures.com Hours: 9-5 CST Mon-Fri Website : http://www.lowpricefixtures.com/
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